GetResponse vs Active Campaign
A side-by-side comparison of two leading email marketing tools β pricing, features, ratings, and use cases.
GetResponse
All-in-one marketing platform with landing pages and webinars
$19/mo
β
β
β
3.2
Visit GetResponse β
π OVERALL WINNER
Active Campaign
Marketing automation platform with built-in CRM
$391/mo
β
β
β
β
3.8
Visit Active Campaign β
π Side-by-side comparison
| Metric | GetResponse | Active Campaign |
|---|---|---|
| Starting Price | π $19/mo | $391/mo |
| Plan Count | π 22 | 4 |
| Has Free Plan | β No | β No |
| Free Trial | β Yes | β Yes |
| Overall Rating | 3.2/5 | π 3.8/5 |
| Features Score | 3.4/5 | π 4.3/5 |
| Deliverability Score | 2.8/5 | π 4.8/5 |
| Value Score | 2.9/5 | π 3.0/5 |
| Features Count | π 11 tracked | 7 tracked |
| Support Channels | 3 channels | 3 channels |
When to choose GetResponse
- Lower starting price ($19/mo vs $391/mo)
- More flexibility with 22 plans (vs 4)
- Built for: Newsletter, Lead Nurturing, Analytics & Segmentation, Form & Landing Page Builder
When to choose Active Campaign
- Built for: High Deliverability, Multi-language Support, White-labeling, Transactional Email
- Better value-for-money score