💰 Email Marketing ROI Calculator
See how much revenue your email program generates. Plus "what if" scenarios showing how improving each metric impacts your bottom line.
📌 What good numbers look like
| Metric | Industry avg | Top quartile |
|---|---|---|
| Open rate | 20-25% | 35-45% |
| Click rate | 2-3% | 5-8% |
| Conversion (of clickers) | 1-3% | 5-10% |
| Email ROI | $36 per $1 | $70+ per $1 |
Source: Litmus 2025 State of Email + industry benchmarks. Conversion rates are of clickers (not openers).