Drip

Drip Review 2026

E-commerce email marketing with revenue attribution

★★★★ 3.6 (47 plans evaluated)
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$39
Starting Price
47
Plans Available
10
Features
3
Support Channels
MailEyes Verdict

E-commerce email marketing focused on DTC brands. Strong Klaviyo alternative with more flexible cross-platform integration.

Best for: Mid-sized DTC brands wanting e-commerce automation across multiple platforms (Shopify, BigCommerce, WooCommerce).

✅ Pros

  • Visual workflow builder more intuitive than Klaviyo's
  • Strong content personalization tokens (dynamic product blocks)
  • Better integration with smaller-store platforms (BigCommerce, WooCommerce)
  • More forgiving pricing curve under 5,000 contacts
  • Pre-built revenue-focused flows

⚠️ Cons

  • No free plan (14-day trial)
  • Smaller ecosystem of integrations vs Klaviyo
  • Less Shopify-native than Klaviyo (still solid)
  • SMS not bundled (need add-on)

👍 When to choose Drip

Choose Drip if you sell on multiple platforms (not just Shopify), are a mid-sized DTC brand, and want Klaviyo-style automation at lower entry pricing. Strong for brands using BigCommerce or custom platforms.

👎 When to avoid

Avoid if you're Shopify-only (Klaviyo's deeper integration wins), running B2B (ActiveCampaign better), or under $5k/mo revenue (overkill).

📊 vs Competitors

Cheaper than Klaviyo at small list sizes. More cross-platform than Klaviyo. Less B2B than ActiveCampaign.

📋 Drip Pricing Plans

PlanMonthlyYearlyContactsEmails/moType
2500 $39 — 2,500 -1 Paid Get Started
120000 $1399 — 120,000 1,440,000 Paid Get Started
115000 $1349 — 115,000 1,380,000 Paid Get Started
105000 $1249 — 105,000 1,260,000 Paid Get Started
110000 $1299 — 110,000 1,320,000 Paid Get Started
100000 $1199 — 100,000 1,200,000 Paid Get Started
95000 $1149 — 95,000 1,140,000 Paid Get Started
90000 $1099 — 90,000 1,080,000 Paid Get Started
85000 $1049 — 85,000 1,020,000 Paid Get Started
80000 $999 — 80,000 960,000 Paid Get Started
75000 $949 — 75,000 900,000 Paid Get Started
70000 $899 — 70,000 840,000 Paid Get Started
65000 $849 — 65,000 780,000 Paid Get Started
60000 $799 — 60,000 720,000 Paid Get Started
55000 $749 — 55,000 660,000 Paid Get Started
50000 $699 — 50,000 600,000 Paid Get Started
45000 $649 — 45,000 540,000 Paid Get Started
40000 $609 — 40,000 480,000 Paid Get Started
37500 $569 — 37,500 450,000 Paid Get Started
35000 $529 — 35,000 420,000 Paid Get Started
32500 $489 — 32,500 390,000 Paid Get Started
30000 $449 — 30,000 -1 Paid Get Started
27500 $409 — 27,500 -1 Paid Get Started
25000 $369 — 25,000 -1 Paid Get Started
22500 $329 — 22,500 -1 Paid Get Started
20000 $289 — 20,000 -1 Paid Get Started
17500 $249 — 17,500 -1 Paid Get Started
15000 $209 — 15,000 -1 Paid Get Started
12500 $169 — 12,500 -1 Paid Get Started
10000 $154 — 10,000 -1 Paid Get Started
9000 $139 — 9,000 -1 Paid Get Started
8000 $124 — 8,000 -1 Paid Get Started
7000 $109 — 7,000 -1 Paid Get Started
6000 $99 — 6,000 -1 Paid Get Started
5000 $89 — 5,000 -1 Paid Get Started
4500 $79 — 4,500 -1 Paid Get Started
4000 $69 — 4,000 -1 Paid Get Started
3500 $59 — 3,500 -1 Paid Get Started
3000 $49 — 3,000 -1 Paid Get Started
Contact us Custom — Unlimited -1 Paid Get Started
180000 $1999 — 180,000 2,160,000 Paid Get Started
170000 $1899 — 170,000 2,040,000 Paid Get Started
160000 $1799 — 160,000 1,920,000 Paid Get Started
150000 $1699 — 150,000 1,800,000 Paid Get Started
140000 $1599 — 140,000 1,680,000 Paid Get Started
135000 $1549 — 135,000 1,620,000 Paid Get Started
130000 $1449 — 130,000 1,560,000 Paid Get Started

⚡ Features

✓SMTP
✓A/B Testing
✓AI Support
✓SPF/DKIM
✓Dedicated IP
✓GDPR
✓Automation
✓Segmentation
✓Email Builder
✓Analytics

🎯 Best For

Automated Flows Lead Nurturing Analytics & Segmentation A/B Testing High Deliverability Ecommerce Small Business Marketing Startup Solo Creator Newsletter Transactional Email

📊 Quality Scores

Features & Functionality4.0/5
Email Deliverability2.9/5
Customer Support2.9/5
Value for Money3.0/5

🔗 Compare with similar tools

Drip vs BeeHiiv Drip vs Mailer Lite Drip vs Brevo Drip vs Active Campaign
BeeHiiv
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Professional newsletter platform for creators
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Mailer Lite
Mailer Lite
Easy email marketing with affordable pricing
Free plan
★★★★☆3.8
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Brevo
Brevo
Email, SMS & WhatsApp marketing in one platform
Free plan
★★★★☆3.8
NewsletterTransactional Email
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Active Campaign
Active Campaign
Marketing automation platform with built-in CRM
From $391/mo
★★★★☆3.8
High DeliverabilityMulti-language Support
View Details

Drip sounds right for you?

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