Active Campaign vs AWeber
A side-by-side comparison of two leading email marketing tools β pricing, features, ratings, and use cases.
Active Campaign
Marketing automation platform with built-in CRM
$391/mo
β
β
β
β
3.8
Visit Active Campaign β
AWeber
Email marketing for entrepreneurs and small businesses
$15/mo
β
β
β
β
3.6
Visit AWeber β
π Side-by-side comparison
| Metric | Active Campaign | AWeber |
|---|---|---|
| Starting Price | $391/mo | π $15/mo |
| Plan Count | 4 | π 25 |
| Has Free Plan | β No | β No |
| Free Trial | π β Yes | β No |
| Overall Rating | π 3.8/5 | 3.6/5 |
| Features Score | π 4.3/5 | 4.0/5 |
| Deliverability Score | π 4.8/5 | 3.1/5 |
| Value Score | 3.0/5 | 3.0/5 |
| Features Count | 7 tracked | π 11 tracked |
| Support Channels | 3 channels | π 4 channels |
When to choose Active Campaign
- Built for: High Deliverability, Multi-language Support, White-labeling, Transactional Email
When to choose AWeber
- Lower starting price ($15/mo vs $391/mo)
- More flexibility with 25 plans (vs 4)
- Built for: Newsletter, Automated Flows, Lead Nurturing, A/B Testing