Active Campaign vs Drip
A side-by-side comparison of two leading email marketing tools β pricing, features, ratings, and use cases.
π OVERALL WINNER
Active Campaign
Marketing automation platform with built-in CRM
$391/mo
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3.8
Visit Active Campaign β
π Side-by-side comparison
| Metric | Active Campaign | Drip |
|---|---|---|
| Starting Price | $391/mo | π $39/mo |
| Plan Count | 4 | π 47 |
| Has Free Plan | β No | β No |
| Free Trial | π β Yes | β No |
| Overall Rating | π 3.8/5 | 3.6/5 |
| Features Score | π 4.3/5 | 4.0/5 |
| Deliverability Score | π 4.8/5 | 2.9/5 |
| Value Score | 3.0/5 | 3.0/5 |
| Features Count | 7 tracked | π 10 tracked |
| Support Channels | 3 channels | 3 channels |
When to choose Active Campaign
- Built for: High Deliverability, Multi-language Support, White-labeling, Transactional Email
When to choose Drip
- Lower starting price ($39/mo vs $391/mo)
- More flexibility with 47 plans (vs 4)
- Built for: Automated Flows, Lead Nurturing, Analytics & Segmentation, A/B Testing