Brevo vs Klaviyo
A side-by-side comparison of two leading email marketing tools β pricing, features, ratings, and use cases.
π OVERALL WINNER
Brevo
Email, SMS & WhatsApp marketing in one platform
Free
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3.8
Visit Brevo β
π Side-by-side comparison
| Metric | Brevo | Klaviyo |
|---|---|---|
| Starting Price | Free | Free |
| Plan Count | 5 | π 52 |
| Has Free Plan | β Yes | β Yes |
| Free Trial | π β Yes | β No |
| Overall Rating | π 3.8/5 | 3.6/5 |
| Features Score | 4.0/5 | π 4.2/5 |
| Deliverability Score | π 4.2/5 | 3.2/5 |
| Value Score | π 3.4/5 | 3.0/5 |
| Features Count | π 9 tracked | 8 tracked |
| Support Channels | 3 channels | 3 channels |
When to choose Brevo
- You want a free plan to start with no credit card
- Built for: Newsletter, Transactional Email, Automated Flows, Lead Nurturing
- Better value-for-money score
When to choose Klaviyo
- You want a free plan to start with no credit card
- More flexibility with 52 plans (vs 5)
- Built for: Newsletter, Lead Nurturing, Analytics & Segmentation, Free Forver Plan