Brevo vs Mailchimp
A side-by-side comparison of two leading email marketing tools β pricing, features, ratings, and use cases.
π OVERALL WINNER
Brevo
Email, SMS & WhatsApp marketing in one platform
Free
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3.8
Visit Brevo β
π Side-by-side comparison
| Metric | Brevo | Mailchimp |
|---|---|---|
| Starting Price | Free | Free |
| Plan Count | π 5 | 4 |
| Has Free Plan | β Yes | β Yes |
| Free Trial | β Yes | β Yes |
| Overall Rating | π 3.8/5 | 3.5/5 |
| Features Score | π 4.0/5 | 3.5/5 |
| Deliverability Score | π 4.2/5 | 3.5/5 |
| Value Score | π 3.4/5 | 3.3/5 |
| Features Count | π 9 tracked | 7 tracked |
| Support Channels | 3 channels | π 4 channels |
When to choose Brevo
- You want a free plan to start with no credit card
- More flexibility with 5 plans (vs 4)
- Built for: Newsletter, Transactional Email, Automated Flows, Lead Nurturing
- Better value-for-money score
When to choose Mailchimp
- You want a free plan to start with no credit card
- Built for: Newsletter, Free Forver Plan, Form & Landing Page Builder, Nonprofit