Klaviyo vs Active Campaign
A side-by-side comparison of two leading email marketing tools β pricing, features, ratings, and use cases.
Active Campaign
Marketing automation platform with built-in CRM
$391/mo
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β
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3.8
Visit Active Campaign β
π Side-by-side comparison
| Metric | Klaviyo | Active Campaign |
|---|---|---|
| Starting Price | π Free | $391/mo |
| Plan Count | π 52 | 4 |
| Has Free Plan | π β Yes | β No |
| Free Trial | β No | π β Yes |
| Overall Rating | 3.6/5 | π 3.8/5 |
| Features Score | 4.2/5 | π 4.3/5 |
| Deliverability Score | 3.2/5 | π 4.8/5 |
| Value Score | 3.0/5 | 3.0/5 |
| Features Count | π 8 tracked | 7 tracked |
| Support Channels | 3 channels | 3 channels |
When to choose Klaviyo
- You want a free plan to start with no credit card
- More flexibility with 52 plans (vs 4)
- Built for: Newsletter, Lead Nurturing, Analytics & Segmentation, Free Forver Plan
When to choose Active Campaign
- Built for: High Deliverability, Multi-language Support, White-labeling, Transactional Email