Klaviyo vs Mailchimp
A side-by-side comparison of two leading email marketing tools β pricing, features, ratings, and use cases.
π Side-by-side comparison
| Metric | Klaviyo | Mailchimp |
|---|---|---|
| Starting Price | Free | Free |
| Plan Count | π 52 | 4 |
| Has Free Plan | β Yes | β Yes |
| Free Trial | β No | π β Yes |
| Overall Rating | π 3.6/5 | 3.5/5 |
| Features Score | π 4.2/5 | 3.5/5 |
| Deliverability Score | 3.2/5 | π 3.5/5 |
| Value Score | 3.0/5 | π 3.3/5 |
| Features Count | π 8 tracked | 7 tracked |
| Support Channels | 3 channels | π 4 channels |
When to choose Klaviyo
- You want a free plan to start with no credit card
- More flexibility with 52 plans (vs 4)
- Built for: Newsletter, Lead Nurturing, Analytics & Segmentation, Free Forver Plan
When to choose Mailchimp
- You want a free plan to start with no credit card
- Built for: Newsletter, Free Forver Plan, Form & Landing Page Builder, Nonprofit
- Better value-for-money score