Mailchimp vs Klaviyo
A side-by-side comparison of two leading email marketing tools β pricing, features, ratings, and use cases.
π Side-by-side comparison
| Metric | Mailchimp | Klaviyo |
|---|---|---|
| Starting Price | Free | Free |
| Plan Count | 4 | π 52 |
| Has Free Plan | β Yes | β Yes |
| Free Trial | π β Yes | β No |
| Overall Rating | 3.5/5 | π 3.6/5 |
| Features Score | 3.5/5 | π 4.2/5 |
| Deliverability Score | π 3.5/5 | 3.2/5 |
| Value Score | π 3.3/5 | 3.0/5 |
| Features Count | 7 tracked | π 8 tracked |
| Support Channels | π 4 channels | 3 channels |
When to choose Mailchimp
- You want a free plan to start with no credit card
- Built for: Newsletter, Free Forver Plan, Form & Landing Page Builder, Nonprofit
- Better value-for-money score
When to choose Klaviyo
- You want a free plan to start with no credit card
- More flexibility with 52 plans (vs 4)
- Built for: Newsletter, Lead Nurturing, Analytics & Segmentation, Free Forver Plan